Basic HTML Version
36
eBiz Africa Review
Summer 2013 /
Été 2013
Globalization has become an inevitable trend given the
pace of industrial and new-technology development,
and over the decades has shaped a new social outlook
^OLYL WLVWSL VM KPɈLYLU[ J\S[\YLZ ZOHYL [OL ZHTL ZWHJL
HUK PU[LYHJ[ HUK SP]L [VNL[OLY PU OHYTVU`
Spoken language, body language, food habits, forms of
dress, the set of values that govern behaviour… many
aspects can shape a culture that millions of people
PKLU[PM` ^P[O HUK Q\Z[ HZ THU` V[OLYZ KPZHNYLL ^P[O
+LZWP[L [OL KPɈLYLUJLZ P[ OHZ ILLU H ^OPSL ZPUJL T\S-
ticulturalism stopped being a stumbling block to rela-
[PVUZ IL[^LLU WLVWSL ^P[O KPɈLYLU[ ]HS\LZ HUK J\Z[VTZ
to become an argument in favour of understanding
between cultures disposed to enrich their knowledge
HUK L_WLYPLUJL
A new stage for interpersonal relations at the world level
which is even more apparent in places which, often due
to their location or nature, are designed to receive peo-
WSL ^OV KV UV[ ZOHYL [OL ZHTL J\S[\YL
In this regard, one space that by vocation brings togeth-
LY [OV\ZHUKZ VM WLVWSL MYVT KPɈLYLU[ J\S[\YLZ L]LY` KH`
is the airport, a place traversed by people who in many
cases have travelled a long way, from a place with a
Barajas VIP Rooms
J\S[\YL ]LY` KPɈLYLU[ [V [OL VUL [OH[ WYL]HPSZ PU [OL WSHJL
[OL` HYYP]L H[ MVY ^VYR YLHZVUZ VY MVY H OVSPKH`
In the case of Madrid’s Barajas Airport, one of the most
important airports in the world in terms of connections
between countries and continents, business reloca-
tions and the facilities that exist today when it comes
to travelling have given cause for the development of a
multicultural environment that can be appreciated in the
HPYWVY[»Z OHSSZ L]LY` KH`
Within Barajas, of note are the areas designed to pro-
vide a place of relaxation and entertainment for trav-
ellers which have become the highest expression
VM JVL_PZ[LUJL IL[^LLU J\S[\YLZ ;OL =07 :HSHZ H[
Madrid’s Barajas Airport are a reference point for many
business travellers and tourists who wish to make good
use of their time, wind down with a leisure activity or just
YLSH_ ^P[OPU [OL HPYWVY[
With over 70,000 passengers per year from every coun-
try and continent on Earth, the VIP Rooms at Madrid’s
Barajas Airport are the multicultural spaces par excel-
lence that bring together travellers in search of a com-
MVY[HISL YLSH_H[PVU aVUL VY ZVTL^OLYL [V Z[VW VɈ MVY H
IP[ ^OPSL H^HP[PUN HUV[OLY ÅPNO[ HUK ^OLYL U\TLYV\Z
ZLY]PJLZ JHU IL MV\UK PU [OL VUL WSHJL
Multicultural Work, Leisure and Relaxation Spaces
Advertorial
e iz Africa Revie
pring 2012 /
Printemps 2012